Privacy Policy

Ashifa Make Up (“we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy.
This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, purchase products, or book makeup services or courses.

By using our website, you agree to the practices described in this policy.

1. Who We Are
Ashifa Make Up
Website: www.ashifamakeup.com
Email: info@ashifamakeup.com
We are the data controller responsible for the personal information collected through our website.

2. Information We Collect
We may collect the following types of personal information:

Information you provide:

Name
Email address
Phone number
Billing and delivery address
Payment details (processed securely by third-party providers; we do not store full card numbers)
Order details and purchase history
Makeup appointment or course booking information
Information submitted via contact forms or email

Information collected automatically:

IP address
Browser and device details
Pages viewed and browsing behaviour
Cookies and tracking data

Social media information:

If you contact us through Instagram, Facebook, TikTok or similar platforms, we may receive basic profile details depending on your privacy settings.

3. How We Use Your Information
We use your personal information to:

Process and deliver product orders
Send order confirmations, updates, and tracking details
Manage refunds, returns, and customer enquiries
Manage makeup appointments and course bookings
Send appointment confirmations, reminders, and follow-up messages
Improve the website and analyse traffic
Personalise your browsing experience
Send marketing emails and promotions (only with your consent)
Prevent fraud and comply with legal obligations

You may unsubscribe from marketing communications at any time.

4. Lawful Basis for Using Your Data
We process data under the following lawful bases:

Contract: to process your purchases and bookings
Consent: for marketing communications and cookies
Legitimate interest: improving services and preventing fraud
Legal obligation: tax, accounting, and compliance requirements

5. How We Share Your Information
We do not sell your personal data.
We may share your information with:

Payment processors such as Stripe, PayPal, or Shopify Payments
Delivery and courier providers
Email marketing systems
Booking and scheduling platforms
Website hosting and security providers

All providers comply with UK GDPR standards.

6. How We Store and Protect Your Data

Data is stored securely with encryption and restricted access
Only authorised staff members can access your information
Data is retained only as long as needed for orders, bookings, or legal obligations (typically up to 6 years)
You may request deletion of your personal data where applicable

7. Your Rights Under UK GDPR
You have the right to:

Access the personal information we hold
Request corrections
Request deletion (in certain circumstances)
Withdraw consent at any time
Object to certain types of processing
Request a copy of your data (data portability)
Make a complaint to the Information Commissioner’s Office (ICO)

To exercise your rights, contact info@ashifamakeup.com.

8. Children’s Privacy
We do not knowingly collect information from individuals under 16.
If you believe a child has submitted personal data, please contact us and we will remove it.

9. Cookies
We use cookies to:

Improve website functionality
Analyse visitor behaviour
Support checkout and account features
Remember user preferences

You may control cookies in your browser settings.

10. Third-Party Links
Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites.

11. International Transfers
Some service providers may store data outside the UK or EEA.
We ensure they meet UK GDPR standards through appropriate safeguards.

12. Updates to This Policy
We may update this Privacy Policy from time to time. The latest version will always appear on this page with an updated “Last updated” date.

13. Contact Us
For questions about this Privacy Policy or your personal data, please contact:
Email: info@ashifamakeup.com
Website: www.ashifamakeup.com